Personified Relic

Marwan Hachani

mrwnhchn@gmail.com readymag.website/u4096214039/chani/

This project is an assessment on the curation of Pop stars and how artificial intelligence may mimic the formula labels have worn out over the last 5 decades. Alexia is UMG’s latest pitch labelling her as “the generation’s next leading face of Pop music”, encompassing the greats of her past and the algorithmic desires of audiences of the future. The certainty of her physical existence is in the air but her material existence is certain and one the label hopes will revolutionise the Pop landscape from here on out.

Algorethmic Audience AI Popstar Maufactured Celebrity

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