To Build Up and Pull down, a project encompassing family heritage, cultural practice and the graft that makes the fair. Originally a project exploring the relationships between garment patterns and architects blueprints, the project blossomed into a collection of artefacts, garments and interviews surrounding the making and inner workings of the family hoopla (Hook-a-Frog Stall), cataloguing the exact measurements of the structure and translating them into garment form. Each Hoopla is original to its owners, there are no two the exact same, each with unique distinctions through colour, signage, shape and the way they are built, their properties exist only through the hands that build them. This is a project founded in appreciation and pride, aiming to shed light on the secret workings of the fairgrounds, to archive the effort to create that magic overnight.