@theretheirtheyreshow @ba.design.gold
18-22 JUNE 2026
Unit 8, 133 Copeland Rd, London, SE15 3SN
Unit 8, 133 Copeland Rd, London, SE15 3SN
| Misogyny in Japan |
| Ayané Chrun |
Every woman I know in Japan, including myself, has been harassed on a train at least once.
And for many women, the inequality does not end in public spaces, it follows them home.
So how do you challenge a system that survives precisely because it feels ordinary?
I interviewed over 35 interviews with Japanese men and women from different ages (16 to 60 year olds), professions, and regions… some had never left the countryside and some travelled the world. And by combining behavioural mapping, testimonies, sociology reading and scientific data.
I designed two conversation games for Japanese couples as a solution.
One reveals gender assumptions we make through illustrated scenarios drawn from real experiences. The other one makes childcare labour visible. They work together on two levels: one allows the players to externalise and reflect on society, the other one bring the conversation home.
The aim is not to tell people what to think.
It is to create a moment where they stop, reflect, and ask themselves: why did I assume that?
By turning invisible social norms into something Japanese couples can see, feel, and discuss together, the project opens conversations that might have never happened otherwise.
And for many women, the inequality does not end in public spaces, it follows them home.
So how do you challenge a system that survives precisely because it feels ordinary?
I interviewed over 35 interviews with Japanese men and women from different ages (16 to 60 year olds), professions, and regions… some had never left the countryside and some travelled the world. And by combining behavioural mapping, testimonies, sociology reading and scientific data.
I designed two conversation games for Japanese couples as a solution.
One reveals gender assumptions we make through illustrated scenarios drawn from real experiences. The other one makes childcare labour visible. They work together on two levels: one allows the players to externalise and reflect on society, the other one bring the conversation home.
The aim is not to tell people what to think.
It is to create a moment where they stop, reflect, and ask themselves: why did I assume that?
By turning invisible social norms into something Japanese couples can see, feel, and discuss together, the project opens conversations that might have never happened otherwise.
Misogyny
Game
Japan
Thanks, Thanks, Thanks